Flo, the coffee van
AN ADVENTURE TO THE ISLE OF MAN, UK
It all starts with a concept. Being able to identify a gap in the market that can be filled by a new business, a concept that is hopefully unique, perhaps even quirky, that provides a product or service, or both! You don’t need to be a mind reader to try and understand what your potential customer needs, you just have a put yourself in their shoes. Stuart Johnstone of Stretch Structures Australia suggests that you ‘morph yourself into your client, get to the depth of their needs, find out all the details and in that way, you are able to present them with the best, most user-friendly and tailor-made solutions to their needs.’
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